I've got your touch quota right here

The benefits of bear hugs

Doctors at the University of North Carolina have found that hugging may dramatically lower blood pressure and boost blood levels of oxytocin, a relaxing hormone that plays a key role in labor, breastfeeding and orgasms.

Researchers asked couples to sit close to one another and talk for 10 minutes, then share a long hug; afterward they found positive, albeit small, changes in both blood pressure and oxytocin.

But the power of frequent daily hugging was intense: The women with the highest oxytocin levels had systolic blood pressure that was 10 mm/Hg lower than women with low oxytocin levels—an improvement similar to the effect of many leading blood pressure medications, says Kathleen Light, Ph.D., a professor of psychiatry at UNC and one of the study's authors.

"Getting more daily hugs from their husbands was related to higher oxytocin, and so the hugs were indirectly related to lower blood pressure," she says. Men didn't get the blood pressure benefit from hugging. But don't feel bad for him: He probably gets the same health gains from steady sex that you do from daily snuggling.

A 2002 study from the University of Bristol in England found that men who had sex two or more times a week cut their risk of having a fatal heart attack in half. And a recent study from the National Cancer Institute found that men who ejaculate frequently may be protecting themselves against prostate cancer.